Escalent Financial Services Team Wins Future Forward Award from The Advertising Research Foundation
2021 ARF Great Mind Awards honors Escalent team for industry-leading methods and insights Escalent is honored to share the recognition of Chad King, Heather Mitchell, Rebecca Bretz, Kat Waller, Angela Burns, Breanne Armstrong and Hasan Elsadig as winners of the 2021 ARF (Advertising Research Foundation) Great Mind Awards Future Forward Award. ARF recognized this team for…
Escalent Acquires Grail Insights
Union creates an agile advisory firm backed by a powerful data engine Top human behavior and analytics advisory firm Escalent announces today it has acquired Grail Insights from NewQuest Capital Partners. The union accelerates growth for its clients by creating a seamless flow between primary, secondary, syndicated, and internal business data streams, providing consulting and advisory services…
Escalent Appoints Six New Vice Presidents, Strengthening Leadership Team Across Divisions
Escalent, a top human behavior and analytics firm, is pleased to announce the appointment of six new vice presidents, signaling the company’s continued growth and position of strength to help brands navigate industries facing disruption. Five of the six appointments represent promotions of tenured Escalent team members. The appointments include: Liz Wagner, Vice President, Financial…
Escalent Appoints Hartley as EVP of Sales; Boen as Managing Director of Consumer, Tech & Telecom
Escalent, a top human behavior and analytics firm, is pleased to announce Paul Hartley will now serve as the company’s executive vice president of sales and Dyna Boen has been hired as managing director of the consumer, tech and telecom divisions. “Paul and Dyna excel at building, leading, motivating and mentoring top performing teams,” said…
Escalent Named Twice as Finalists for The Marketing Research & Insight Excellence Awards
Escalent earns two Quirk’s award nominations for outstanding research work out of hundreds of entries Escalent is thrilled to announce the recognition of an Escalent team and an Escalent individual as finalists for the Marketing Research & Insight Excellence Awards for their outstanding work throughout 2019. The awards, organized by Quirk’s Media, highlight professionals, brands and…
Escalent Launches Brand Authenticity Index™ to Explore Which Brands are “Walking the Talk”
Escalent, a top human behavior and analytics firm, today introduced Brand Authenticity Index™, a new tool that defines what it means to be an authentic brand, how household name brands measure up to one another and steps companies can take to improve their perceived authenticity. This first-of-its-kind offering provides a data-driven, composite index of what…
Escalent Introduces Fleet Advisory Hub to Deliver Dynamic Insights Directly From Decision-Makers Operating More Than 7,000 Fleets
New research suggests willingness to incorporate advanced technologies among fleet operators Escalent, a top human behavior and analytics firm, introduced Fleet Advisory HubTM, a tool that explores the needs, expectations and future plans of commercial and fleet vehicle business decision-makers. Product manufacturers and service providers will gain rich insights gathered from thousands of fleet operators. “Fleet…
Escalent Launches EVForward to Predict Purchase Behaviors Among the Next Generation of Electric Vehicle Buyers
Escalent, a top human behavior and analytics firm, today launched EVForward™, a new insights platform that helps automakers and utilities plan for the continued growth of electric vehicle (EV) market share. The tool provides rich, actionable analysis based on an unrivaled quantity and quality of inputs to inform the steps industry players need to take today…
Escalent Welcomes Nancy Arter and Keir Lococo to Leadership Roles in Tech & Telecom, Health Divisions
Escalent is pleased to welcome two seasoned data analytics professionals to the firm, appointing Nancy Arter as a senior vice president in the Technology & Telecommunications divisions and Keir Lococo as a vice president in the Health division. The company made the announcement from its headquarters in Livonia, Mich. “We are thrilled to have Nancy…
Escalent Acquires Javelin Strategy & Research
Escalent, a top human behavior and data analytics firm, announces today that it has acquired Javelin Strategy & Research from Greenwich Associates. Javelin Strategy & Research, a research-based advisory firm with deep expertise in the digital financial ecosystem, expands Escalent’s presence in retail and small business banking to complement its market-leading financial services expertise. The…
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