Escalent launched BeSci x AI™ today, a proprietary, behavioral science (BeSci) model powered by AI that produces better behavior change strategies and takes human understanding at speed to the next level.

BeSci x AI helps businesses that are struggling to motivate behavior change. It’s a custom, AI-powered classification assistant that analyzes six dimensions of behavior—compared to other solutions that only analyze two dimensions—and pairs the powerful model with a philosophy Escalent calls “Human-Guided AI.”

“To win, brands need more than fast and slow thinking. Our model encompasses four additional dimensions that have been proven critical to inspiring behavioral change: psychological capability, physical capability, environmental opportunity, and social opportunity,” said Christopher Barnes, president of Escalent. “But to properly use the model, you need a human—an expert with deep industry knowledge who validates and enhances the research by advising brands how to turn findings into business impact.”