SurveyMonkey today announced GetFeedback by SurveyMonkey, a newly simplified self-serve experience that makes it easy for marketing, product, and digital customer experience teams to collect customer feedback directly on their websites.

“Every company is looking to improve its website, but most are making decisions based on incomplete information. Analytics can tell you what happened, but not why,” said Eric Johnson, CEO at SurveyMonkey. “GetFeedback helps teams connect data to the customers behind it by capturing feedback in the moment. That built-in listening is what turns abstract numbers into actionable insights.”